Brand positioning research
Understanding where a brand should be positioned in the patient pathway.
80% of our branding research takes place face to face in research facilities across the globe. Our moderators have impressive credentials and a proven track-record in managing focus groups and interviews with individuals and gaining valuable insight from them.
Our clients, a boutique MR firm, were looking to:
We recruited for and managed 3 rounds of TDIs per country over 2 months, each building on insights from previous rounds
In UK our client moderated, elsewhere KQH moderators wrote reports and KQH provided simultaneously translated audio