Understanding where a brand should be positioned in the patient pathway.
Our recruiters, moderators and analysts are highly experienced in this field and work regularly with research consultancies, branding agencies and other marketing specialists to deliver robust, usable data to inform branding decisions. These have included
80% of our branding research takes place face to face in research facilities across the globe. Our moderators have impressive credentials and a proven track-record in managing focus groups and interviews with individuals and gaining valuable insight from them.
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Identifying insights to drive brand positioning & testing concepts
Our clients, a boutique MR firm, were looking to:
- Develop a deep understanding of physician goals, beliefs and needs when treating non-infectious uveitis
- Identify insights to use as a foundation for positioning a new drug
We recruited for and managed 3 rounds of TDIs per country over 2 months, each building on insights from previous rounds
In UK our client moderated, elsewhere KQH moderators wrote reports and KQH provided simultaneously translated audio
- Our client won the next round of research testing different concepts
- KQH worked with them again, this time with 2 rounds of TDIs per country and one day of CL in London, UK