Identifying and developing target product profile (TPP) options to help them shape their product development plans and business case.
80% of our work in this area involves telephone depth interviews (TDIs) which are often web-assisted and draw on our Key Opinion Leader and High Volume Prescriber contacts around the world.
As with other study areas, it is important to find the right respondents for each study and we work hard to secure their involvement. We have a particular track-record in recruiting respondents for product positioning studies involving rare or orphan diseases, but also get involved in more crowded space, such as diabetes.
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Over the years we have helped our clients:
From a Positioning Study:
“The Project Manager, Kelly, was fantastic. She responded immediately to all of my requests and acted like nothing was a problem or a challenge, she handled everything with incredible ease and professionalism. It was a pleasure working with her!”
Assessing a Product profile for advanced AMD
Our Business Consultants client needed to test a new Product Profile and discover the optimal clinical development approach for a novel therapy for AMD
In Stage 1 we recruited 8 KOLs for our client to interview across EU and USA
For Stage 2, we recruited 3 USA and 3 EU Payers from a target list provided and also recruited 11 high volume prescribers in the USA
The challenge was ensuring we recruited the most relevant respondents who could really get involved in the discussion with our client
Our client was able to successfully discuss the Product Profile abd optimal clinical development approach with those best placed to answer
Contact us for more examples of our work and track record